First Edition · 250 of each colour · Two colourways
THE FIRST ALPHA BAG ISAAC COULD CARRY HIMSELF.
Built with Isaac. For kids who can't wear a backpack.
4.3/5 - Rated by families
THE SHOULDER BAGS.
Isaac doesn't have collarbones, so a backpack's straps have nowhere to sit. These are built to carry weight across the body instead. No shoulder strain, no pressure points.
Cross-body strap, adjustable and fit all ages.
Water-Resistant Materials with Reinforced Construction
Fits iphone 17 Pro size, wallet, keys etc.
Designed from real life.
Most kids' luggage is designed for the average child. Isaac isn't average and neither are thousands of kids like him. This bag started as a solution to one real problem: he loves to carry his own things, but a backpack was never going to work for his body. So we built one that does.
Because they like me
Isaac is 8. He lives with Wolf-Hirschhorn syndrome and autism, and has no collarbones, among a long list of things he's had to learn to live with. But ask him, and he'll tell you it's not the struggles that define him. It's who he is when he's just being a kid.
"My struggles don't define me. My happiness does."
What is Wolf-Hirschhorn syndrome?
Wolf-Hirschhorn syndrome (WHS) is a rare genetic disorder caused by a missing piece of the short arm of chromosome 4, leading to distinctive facial features (like wide-set eyes, a broad nose, small chin), intellectual disability, seizures, growth delays, and potential heart, kidney, or other birth defects, with varying severity depending on the size of the deletion. Management involves supportive care like therapies, surgery, medications for seizures, and special education to address these lifelong challenges, as there's no cure.
Isaac's favourites.
Design your own. Bags, bottles, and luggage are fully customisable today.
Coming soon. full customisation for the shoulder bag range.
Frequently asked questions
Donation, Delivery & Returns
Donation & purpose
For every shoulder bag sold, €3 is donated to support people living with WHS (Wolf-Hirschhorn Syndrome) and their families.
This launch is created in close collaboration with Isaac, who lives with WHS himself. The product exists not only for its design and functionality, but also to give something back.
Yes. Whether few or many bags are sold, £2.5 per sold unit will be donated.
Yes. The donation is included in the product price. No additional amount is added at checkout.
Delivery & RETURNS
we ship worldwide ! If for some reason your location is not supported at checkout, simply send us an email:
info@alpha.shop.
We will do everything we can to make it work. No alpha® child should miss out.
Products shall be returned to our 3rd party warehouse:
Lindstrøm Lager ApS
Gefionsvej 20
3400 Hillerød
Denmark
Attention: alpha (Generation Hub)
Delivery time depends on the type of product. We promised a delivery time of 5-12 days.
We believe in what we create. That’s why you have 60 days from delivery to make sure it feels right.
If you choose to return your product within this period, the return shipping fee will be deducted from the refund amount.
To qualify for a return:
• The item must be returned within 60 days of delivery.
• It must be complete, including all accessories and original components.
• It must not show signs of intentional damage.
Trying it. Packing it. Taking it on real-life journeys, that’s expected.
We simply ask that it is returned in overall good condition. The same standard we hold ourselves to when it leaves us.