About Us

and big adventures.

We Create Personalised gear for little creators

manifesto

We build premium gear. Kids build who they want to be. Every bag is a canvas for their imagination.

Our vision

style and functionality

With alpha®, style and function go hand in hand. Our designs feel bold and expressive on the outside, while the inside is built with clever organisation, durable materials,
and comfort that lasts all day. Beautifully made. Purposefully engineered.

origin

The name alpha® comes from the children we create for Generation Alpha, the first generation to grow up defining identity on their own terms.Born expressive, intuitive, and endlessly creative, they shape their world through personal choice.

a word from the founder

As a former professional player, I’ve always valued discipline, design, and performance, but it was my eight-year-old child who showed me what was missing. He wanted gear that reflected who he was, not just something to carry. When I couldn’t find products that combined style, customisation, and real functionality, I decided to create alpha®.