The Founder - Sebastian
From a Young Age
Since my young days, I've always had a knack for drawing and designing things, from boots to custom clothing. This passion for creativity started a spark within me, a fire that burned with the desire to express myself through design.
Why alpha
Generation Alpha refers to children born from around 2010 to the mid-2020s. As of 2024, they would be between 0 and 14 years old.
The term "Alpha" was coined because it represents the first generation to be born entirely in the 21st century, marking a new beginning. The name "Alpha" comes from the first letter of the Greek alphabet, symbolizing a fresh start after Generation Z, much like how the alphabet starts anew with "A" after reaching "Z."
The Birth of uniqueness
The idea of alpha® began to take shape in my mind. I wanted to create a brand that was unique and instantly recognisable. The concept of football jerseys shaped like backpacks and luggage seemed like the perfect way to blend my love for the sport with my passion for design. The distinctive form of a football jersey became the cornerstone of our brand, setting us apart from the rest.
At the age of 17, I left home to chase my dream of becoming a professional football player. My journey took me to Arsenal, and I had the incredible opportunity to represent the club and wear their iconic jersey.
Throughout my career, I traveled through various leagues and had experiences that shaped not only my football skills but also my vision for alpha®.
During my career, I visited numerous fan shops around the world. These shops, filled with jerseys and football merchandise, were meant to be heaven for fans, a place to find a piece of their favorite teams.
However, I often found myself disappointed by the lack of quality and the expensive prices attached to these products. It was clear that there was room for improvement in the world of football merchandise.
At the age of 17, I left home to chase my dream of becoming a professional football player. My journey took me to Arsenal, and I had the incredible opportunity to represent the club and wear their iconic jersey.
Throughout my career, I traveled through various leagues and had experiences that shaped not only my football skills but also my vision for alpha®.
During my career, I visited numerous fan shops around the world. These shops, filled with jerseys and football merchandise, were meant to be heaven for fans, a place to find a piece of their favorite teams.
However, I often found myself disappointed by the lack of quality and the expensive prices attached to these products. It was clear that there was room for improvement in the world of football merchandise.