Alpha® is about individuality, creativity, and carrying 
your identity with you. Be who you want to be.

Alpha® is founded by Seb - former professional 
footballer who played for Arsenal. After life on the pitch, he set out to build something new: an idea that captures the emotion of sport and fandom with the craft of considered design.

Born from a love of design and the spirit of sport, 
Alpha® transforms classic jersey silhouettes into
 premium, customisable luggage - made to stand out 
and built to reflect you.