This moment is more than a collaboration.We’re honoured to welcome Tobenna “Starboyy” Uchendu as the official ambassador of alpha®.At just a young age, Starboyy is already showing the world what it means to be who you want to be - on the pitch, off the pitch, in culture, and in style.With roots spanning across nations and a mindset that goes beyond the ordinary, Starboyy embodies everything we stand for: individuality, empowerment, and fearless self-expression.Together, we’re not simply launching luggage or backpacks. We’re igniting a movement - for the next generation, for bold personalities, for those who refuse to blend in.Stay tuned. This is just the beginning.
